Worklocker is one of the largest workwear retailers in Australia. As they pivot to a franchise model, Worklocker needs to convince its external store owners to adopt their new system.

This mobile app is a part of their about-to-launch Loyalty Program. The initial concept was minimal, with little consideration for the user experience.

Chuck, Michael and I faced tight deadlines, needing to create a convincing prototype for upcoming conferences where store owners would be pitched the new system.

Instead of the targeted 35 external store owners, over 60 enthusiastically committed to joining Worklocker’s new system.

This overwhelming response impressed the board so much that they increased the development budget to AUD$500,000 for the entire ecosystem.