Moni Candle & Co. is a Canadian business run entirely by women, specializing in handcrafted soy wax candles scented with high-quality pure essential oils. The brand name is a clever play on the owner's name, Monica, who was inspired to create the company after recovering from a concussion sustained in a snowboarding accident. During her recovery, she realized that the artificially fragranced candles she was using were giving her headaches. This prompted her to create her own environmentally friendly brand of candles that provide a natural and clean burn, free of synthetic fragrances and phthalates.

As part of a marketing pitch competition, I had the opportunity to assist Moni Candle & Co. with their social media and branding. My focus was on creating an engaging social media content strategy.

I am also proud to say that we won third place in the competition and are excited to see the continued growth and success of Moni Candle & Co.