● Developed and executed strategic social media advertising campaigns aligned with organizational objectives and target audience demographics.
● Produced compelling ad content, including copy, visuals, and videos tailored for various social media platforms.
● Employed advanced targeting techniques to engage specific audience segments based on comprehensive demographic and psychographic data.
● Managed advertising budgets effectively, optimizing spending to achieve maximum return on investment and campaign objectives.
● Continuously monitored and optimized campaign performance metrics, including CTR, conversion rates, and CPA, to enhance ad effectiveness and drive results.
● Implemented rigorous A/B testing methodologies to refine ad creative, messaging, and targeting strategies, ensuring continual campaign improvement.
● Strategically selected ad placements within social media platforms to maximize visibility, engagement, and conversion opportunities.
● Generated comprehensive reports on campaign performance, leveraging data analysis to extract actionable insights and inform future strategic decisions.
● Maintained up-to-date knowledge of industry trends, platform updates, and best practices to ensure campaigns leverage the latest innovations and opportunities.
● Collaborated cross-functionally with marketing, design, and analytics teams to align social media ad efforts with overarching marketing strategies and organizational goals.
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Posted Apr 24, 2024
As the Facebook ad manager, my role encompasses crafting, overseeing, and refining advertising campaigns on the platform to meet your unique marketing goals. I