When developing this visual identity, I aimed to highlight the elements that breathe life into the beautiful process of shaping clay with hands.

The color palette is inspired by the steps of the processes - from clay to the final piece.

In terms of shapes, I incorporated the imperfect circle of clay, representing the origin of every single piece - the creation. The semi-circle symbolizes the piece that broke during firing but was not discarded - the act of repurposing.

After all, creating ceramics is more than just taming the elements; it's also embracing the beauty of its unexpected outcomes.

This is the result ✨

I would love the opportunity to help bring your vision to life and make your brand shine.