Ube Jam

Brand refresh for a quality purple yam, from Baguio City - one of the classic pasalubong and always a pitstop for tourists. The self-project aims to support local products, give recognition to our farmers, and help student workers send them to college in each purchase of Good Shepherd's products through playful and cohesive design illustrations for their packaging. DELIVERABLES Logo Variation Color Palette Typography Brand in Action Extra add-ons: Stickers Brand Pattern/Illustration