Rihanat Akande’s Post

Your content might be the reason you’re losing customers She was posting every day. Consistent. Active. Showing up. Yet, no leads. No sales. No engagement. “I don’t understand what’s wrong with my account,” she told me over the phone. I checked her page, and immediately saw the problem. Wrong content. She sells clothes, but her content had nothing to do with fashion. ❌ Trending dance videos with no connection to her brand ❌ Random market vlogs that didn’t showcase her products ❌ Posts that entertained but didn’t convert Her audience had lost interest. They came for fashion but stayed for… nothing. Here’s the Fix: ✅ Align your content with your business – If you sell clothes, show styling tips, outfit transitions, or behind-the-scenes of sourcing materials. ✅ Attract the right audience – Post what your ideal customers want to see, not just what trends on social media. ✅ Use strong CTAs – Guide your audience on the next step (Shop now, DM for inquiries, visit our website). Posting random content just to stay active is the same as being inconsistent. If your content doesn’t align with your business, it won’t convert. Engagement doesn’t equal sales. Strategic content does. P.S. Apart from wrong content, what’s another reason why a brand’s content might not be converting? Let’s discuss in the comments! #ContentMarketing #SocialMediaStrategy #MarketingMistakes #SmallBusinessTips #ContentStrategy

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