We partnered with Cubee, an innovative platform in the smart energy space, to create a bold and future-forward brand identity. The goal was to make energy technology feel approachable, trustworthy, and intelligent — without falling into the usual clichés of the industry. From a custom wordmark inspired by modular forms to a clean, versatile visual system, we built a brand that reflects Cubee’s mission: empowering users with seamless, sustainable energy solutions. The identity was applied across digital, print, and product touchpoints — ready for scale and built for clarity.