PROCESS

Drivesmart - Driving Rules Blog. In this case study, I present my UI/UX design work for a driving rules blog. I've created a responsive, minimalist, accessible and cohesive design that caters to users seeking information on safe driving practices. This project reflects my ability to craft a seamless and user-friendly digital experience, ensuring consistency.

Identifying Relevant Websites  

I carefully selected and studied 10 websites directly related to driving rules and road safety. This exploration provided valuable insights into current industry standards, user expectations, and design trends specific to the topic.

Creation of an Inspiration Board 

To fuel the creative process, I curated an inspiration board that brought together design elements from a variety of sources. This board served as a visual reference, capturing color schemes, typography choices, layout structures, and user interface components that resonated with the project's objectives.

Tailored Inspiration 

I collected specific design ideas for each section and page of the blog to make sure the design is a good fit for the unique requirements of those areas. This approach guarantees that the blog meets user needs and delivers an engaging and informative experience.

(With Applied Psychological Concepts)

​The header is designed with a clean layout, clear menu navigation, and minimized distractions, reducing cognitive load. Users can easily find their way around the blog.

​The grid layout of latest posts aligns with users' scanning behaviors, making it easier for them to discover content quickly.

​The search bar is user-friendly and straightforward, minimizing user frustration and improving content discovery efficiency.

​In the "About Us" section, we create an emotional connection by providing a mission description that resonates with users, a meaningful quote that reinforces our commitment, and three relatable images, enhancing user engagement and connection.

​Breadcrumb navigation and social media sharing buttons aid user navigation and engagement, helping users understand where they are within the website.

During the wireframing phase, I transformed the knowledge acquired from research and inspiration into the basic structure of the blog. I focused on user experience principles and incorporated psychological concepts to ensure a seamless and intuitive layout.

Poppins Semi-Bold for headings provides a modern and bold appearance, making headlines, section titles, and any prominent text that needs to grab attention. stand out. Open Sans Regular for body text ensures readability, which is important for blog content and provides a clear and minimalistic appearance. Montserrat Italic as an accent font adds a touch of elegance and style to certain design elements.

This font combination offers a good balance between modern style and readability, which is important for a driving rules blog where conveying information clearly is a priority.

The "DriveSafe Clarity Palette" for this driving rules blog achieves a balance between safety and clarity. In light mode, teal represents trustworthiness, light gray offers a harmonious backdrop, and orange adds vibrancy for key elements. In dark mode, teal adjusts for visibility, dark gray enhances contrast, and orange maintains engagement. The text color choices ensure readability, while the error state maintain user-friendliness.

Overall, this palette fosters a clean, accessible, and professional design for a modern and minimalist driving rules blog, catering to both light and dark mode preferences.

(With Applied Psychological Concepts)

The hero section is designed with persuasive headlines and a clear CTA button to encourage user subscriptions, effectively engaging users.

The Free Guide PDF section includes a visually appealing download button and a transparent email collection popup, encouraging user interaction.

The hero section of the blog post page features engaging visuals to immediately capture users' interest.

The option to download the article as a PDF caters to user preferences for flexible content access.

The subtle CTA banner preserves design consistency and enhances brand recognition throughout the blog.

I showcase component design by presenting default, hover, focused, active, disabled, and error states, ensuring an understanding of user interaction and accessibility.