Delight Luxe
Akintayo David
Client Work
Delight Luxe
A luxury Shopify storefront rebuilt around product storytelling and checkout clarity.
delight-luxe.com
Client / Brand
Delight Luxe
Industry
Luxury Retail
Project type
Shopify Store
Year
2025
Responsibilities
Store Design, Theme Development, Email Flows, Conversion Optimisation
Tools
Shopify, Liquid, Klaviyo
Status
Client Work
Live website
Available on request
//Overview
Delight Luxe sells premium products but the original theme flattened them into a generic grid. The rebuild treats each product like an editorial feature while keeping the path to checkout short.
//The problem
Slow templates, weak product presentation and a cluttered checkout path were losing customers who already intended to buy.
Design strategy
Strip the theme back to essentials, raise the quality of product imagery, and remove every step that did not help someone decide or purchase.
The solution
A custom Shopify theme with editorial product pages, a streamlined cart, and Klaviyo flows that recover abandoned sessions.
//Presentation
Desktop.
Desktop
//Main features
01Editorial product detail pages
02Streamlined cart and checkout path
03Abandoned-cart and welcome flows
04Fast mobile browsing
05On-brand collection layouts
//Typography & colour
Heavy grotesque sans headlines set over full-bleed imagery, with light sans navigation and generous letter-spaced product labels.
Studio white
#FFFFFF
Warm taupe
#C9B9A6
Charcoal
#1C1B19
//Final result
A storefront that finally matches the brand, with a measurably shorter path to purchase.
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Posted Sep 29, 2026
I was hired to design an SEO-optimised e-commerce website, with a focus on improving the shopping experience and increasing conversions.
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