Email Marketing Strategy for a Business Coach

Before: Elaine was growing her email list, but noticed that her open rate and engagement were low. She hired me to do a marketing review of all her platforms and I recommended some work I could do within her email marketing platform to increase deliverability and results. Elaine had shared that she wanted to focus less on social media in her business, so we really focused on email, plus podcasting, SEO, and boosting word-of-mouth marketing. Before our work together, she was sending out emails every so often to an email list that was a bit old, highlighted by an 8% average open rate and less than a .05% click-through rate, following well below the industry average. Elaine’s marketing and voice was strong, so I knew we could improve the email results.

Now: I’ve been working with Elaine for around a year and a half and the strength of her email list is a complete 180 from before. Her average email open rate is above 40%, with some of her latest emails reaching over 50%. Her click-through rate has increased to 1.5-3%. The nature of her work and the premium pricing means a longer lifecycle for client conversions. We focus on nurturing to engage folks on her list with personal updates, Human First tips, and promotions. Now, she has a healthy list that converts and it’s just getting better!

Other results: “I love not having to be in a hamster wheel of creating content on social media and being intentional to attract my ideal audience and clients. Working with Monica has been a dream because I can be myself instead of copying a new trend on social media. In 2021, I was burned out and very intent on creating a business that was not dependent on social media, so I chose to work with Monica to make it happen. We focused on long-form content from emails, blogs, podcasts, and Google SEO.

The result? My email open rate has increased by 287.5% since working with Monica. My podcast downloads have increased by 166%. I am the #1 WOC Business Coach when you search for me on Google (you can check if you don't believe me). Ironically, despite not having a social media strategy, my IG has increased by 200 followers within 3 months, and LinkedIn has increased by 400 followers, and more importantly, I'm attracting ideal clients coming to me. I've been getting 2-5 new clients/month without having to be "constantly on" on social media.

Working with Monica helped me get my dream business and life.”