In my role as a website designer and developer for Taming Wildlife, I spearheaded a comprehensive overhaul of their outdated website, transforming it from an unoptimised, user-unfriendly platform into a dynamic digital asset. This involved conducting in-depth trend and competitor research to inform strategic decisions. I utilised wire framing techniques to conceptualise the new design, incorporating modern aesthetics and intuitive navigation. Leveraging my technical expertise, I then executed the development phase, implementing cutting-edge features and functionalities. The result was a significant enhancement in user satisfaction, increased sales, boosted leads generation, improved SEO performance, and overall website effectiveness.

Taming Wildlife boasts a highly dedicated customer base, characterised by a significant volume of returning visitors. However, the existing website's functionality posed significant challenges for these loyal patrons, hindering their ability to access desired information seamlessly. This issue resulted in user frustration and inhibited engagement, impacting the overall user experience negatively.

Throughout my tenure at Taming Wildlife, I spearheaded a comprehensive website overhaul project, implementing a series of strategic enhancements to optimise user experience. By completely revamping the website, I ensured it was not only more user-friendly but also fully responsive across all devices, catering to the diverse needs of online visitors. These optimisations resulted in heightened customer satisfaction levels, reflected in increased engagement metrics and a notable boost in return rates. Moreover, Taming Wildlife's improved website performance translated into higher rankings in search engine results pages (SERPs), bolstering its online visibility and competitive edge in the digital landscape.