Escape Ordinary - Health Wellness Brand

Escape Ordinary had no clear direction with their website and they were struggling to express what the company stands for. The website had a lot of content and they didn't know how to properly guide a user through the journey. Our task was to completely revamp the user journey, utilise the pathways in the companies branding as well as make sure everything was following best practises for user experience, SEO and page speed.

Escape Ordinary's previous website failed to effectively communicate the essence of their brand. It lacked a cohesive user journey and failed to convey the unique values and identity of the company. Recognising the importance of a seamless and engaging user experience, Escape Ordinary sought to overhaul their online presence to make it more intuitive and user-friendly.

In response, our solution involved a strategic approach aimed at refining the website's user experience. We implemented a design strategy that utilised Escape Ordinary's brand colours to distinctly delineate the various core values and sections of the site. Additionally, we streamlined and optimised the navigation, ensuring a more straightforward and intuitive journey for users. Each component and layout element underwent enhancement to elevate the overall user experience, facilitating smoother interactions and engagement. Furthermore, we prioritised improvements in page speed and interactivity, complemented by captivating animations, thus ensuring a seamless and visually compelling browsing experience for visitors.

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