Integrated Brand System for Ginjan®
Ruen Ellis
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Posted Jun 13, 2023
Creative direction for Ginjan® around their initial branding and ensuring all customer touch points consistently reflected the new brand.
Creative direction for Ginjan® around their initial branding and ensuring all customer touch points consistently reflected the new brand. I helped them create a brand tool kit – from product packaging through to identity & online properties. To start I helped craft an understanding of the motivations behind customer choice and purchasing, as well as helped them carve out a long-term strategy in terms of distribution.
