Nordic Smash - Takeaway Burgers

Nordic Smash

Nordic Smash is a takeaway burgers in Copenhagen. It is a modern, premium burger brand that makes burgers using local ingredients. Create a timeless mark that signals Scandinavian craftsmanship and quality, making people crave a burger.

Colors

These colors are reminiscent of those found in a burger, so it will be immediately clear visually that this is a burger shop. Also, the colors remain slightly cold shades, which refers to the Scandinavian countries and their climate.

Additionally, yellow and red are often used in brands selling food, as they are associated with the food industry and evoke a desire to try a real burger. They are quite contrasting and noticeable; the emphasis is on the juicy cutlet of red color. 

Logo Idea

Itself represents a burger smashed by a cook's hand. The juicy patty is squeezed out, and the basis for the burger is born. This causes a feeling of appetite.