Eastbrook is a forward-thinking investment firm seeking a brand identity and digital presence that conveys stability, growth, and trust. Their goal was to stand out in the competitive financial sector with a modern yet timeless identity that reflects expertise and long-term value creation.
Logo Concept
The Eastbrook logo merges the silhouette of a house with a modern building, symbolizing the firm’s dual focus on community growth and institutional strength. Bright green evokes growth and opportunity, while a deep green backdrop conveys balance, trust, and stability. This minimal yet meaningful design ensures memorability and positions Eastbrook as both approachable and authoritative.
Approach
We developed a cohesive brand identity across all touchpoints, combining visual clarity with strategic storytelling. The logo, color palette, and typography work together to project confidence, reliability, and modern sophistication, establishing a professional and future-focused presence in the investment landscape.
Created Eastbrook’s modern, trustworthy brand identity with a unified logo, refined colors, and typography, reflecting growth, stability, and expertise.