Maison Aurum is a concept website for a premium fine dining restaurant. The brief: build a modern, conversion-focused site that communicates the restaurant's story, atmosphere, food quality, and dining experience while driving table reservations, private event inquiries, and menu exploration.
The design balances visual richness with restraint. Every section serves a purpose: build appetite, build trust, drive action.
Maison Aurum hero section — candlelit dining room with reservation and menu CTAs
Site Structure & Sections
The website follows a conversion-focused flow designed for restaurant and hospitality brands:
Brand Story — founder narrative, philosophy, sourcing details (37 family farms), chef profile
Signature Tasting Menu — 9-course showcase with dish photography, descriptions, and ingredient details
The Senses — three-pillar brand promise (Atmosphere, Cuisine, Service) with supporting imagery
Photo Gallery — curated grid of food, interior, and cocktail photography with Instagram CTA
Testimonials — press quotes (Vogue Paris, Monocle) and guest reviews with 4.9/5 aggregate rating across 1,284 reviews
Private Dining — four event spaces (The Cellar, Salon Aurum, The Garden, Full Buyout) with capacity details and inquiry CTA
Reservations — time and guest selector with confirmation flow
Footer — contact, hours, social links
Restaurant story section with chef profile and sourcing philosophy
Key Features
Reservation System
Time-slot picker (6:00 PM–9:00 PM) with guest count selector (2–8 guests) and email confirmation flow. Designed to reduce friction between browsing and booking.
Reservation section with time and guest picker
Menu Showcase
Visual tasting menu with course numbering, dish photography, ingredient descriptions, and navigation. Built to create appetite and justify the premium positioning.
Private Dining & Events
Four bookable spaces with capacity details, from intimate 12-seat cellar dinners to 60-person full buyouts. Inquiry CTA for anniversaries, weddings, and corporate events.
Private dining section with four event space options
Social Proof & Press
Testimonials from food editors (Vogue Paris, Monocle) and real guests, plus aggregate review score (4.9 across Google, TripAdvisor, OpenTable). Trust signals placed strategically before the reservation CTA.
Testimonials from press and guests with 4.9 star rating
Ambience Gallery
Curated photo grid showcasing food, interior, cocktails, and plating — designed to communicate the dining experience visually and link to Instagram.
Photo gallery grid — food, interior, cocktails
Design Direction
The visual language is modern, premium, warm, and hospitality-focused:
Dark, moody palette that evokes candlelit dining
High-quality food and interior photography as the primary design element
Clean typography with editorial-style layout
Smooth scroll interactions and micro-animations
Mobile-first responsive design for all breakpoints
Conversion-focused CTAs woven naturally into every section
Brand pillars — Atmosphere, Cuisine, Service with supporting imagery
Responsive & Mobile-Optimized
Fully responsive across desktop, tablet, and mobile. The mobile experience preserves the premium feel while prioritizing reservation CTAs and menu access for on-the-go users.
Modern, conversion-focused restaurant website with reservation system, tasting menu showcase, private dining inquiries, testimonials, and gallery — designed for a Michelin-inspired fine dining brand.