Website Redesign for Katie Daly's Ireland

The original website was text block heavy and missed the beautiful visuals associated with Ireland. Katie came to me looking to bring the energy she brings to each client she works with to her website.

The focus was to ensure all of the details were included, but padded by imagery and space for clarity.

We adjusted the tone of voice of her copy to sound more like the conversations she has with her clients.

We wanted to make the deep green pay homage to the Emerald Isle without letting it be the star of the show. Instead, we focused on the plethora of images from Katie's time in business, creating a sense of wonder for the visitor.