PrintXpert is where an industrial precision meets bespoke craftsmanship. Over a year they have been a cornerstone of the UK print industry bridging the gap between digital vision and physical reality. Whether it's a high-fidelity digital run or a tactile luxury finish, PrintXpert delivers with uncompromising quality at every touchpoint and waste management.

Challenge PrintXpert was making a real shift from a traditional print house to a modern, tech-enabled print partner. That is a meaningful change but their visual identity still spoke the language of traditional print house they used to be.

They did not need a cosmetic update. They needed a brand that honestly represented who they had become. My Role I design a range of elements for this project each one considered on its own and deliberate in how it fits with everything else.

Logomark and logotype: A mark that carries weight and works across every format Color palette: Chosen to feel current without chasing trends Typography: Clear and consistent whether it lives on screen or in print Photography direction: Imagery that lets the quality of the work speak for itself Social media templates: Built for consistency, easy for the team to use day to day Approach PrintXpert's strength has always been the physical quality of what they produce. That became the foundation designing something you could feel the craft in, even on a screen.

Every decision came back to the same question, does this reflect who PrintXpert actually is? Not who they were and not an exaggerated version of who they want to be. Just an honest, well-crafted expression of business they have built.

Brand Assets

Social Media Templates

Result A cohesive, memorable identity that reflects PrintXpert's vision, values and style. One that moves with them as they grow and finally tells the right story about who they are.