E-Commerce Tech: Driving Brand Growth & Sales with Paid Social
Brigitte Ringelstein
1. Introduction
My campaign for an e-commerce tech business was focused on increasing brand awareness and driving direct purchases through a multifaceted, always-on advertising strategy.
2. Objectives
Elevate brand visibility.
Increase e-commerce sales.
Optimise ad spend for maximum ROI.
3. Strategy
Platforms Used: Facebook & Instagram.
Targeting Approach:
A/B test broad and niche tech audiences.
Retargeting previous website visitors and engaged users.
Ad Types & Creatives:
Dynamic creative ads.
Influencer-driven content.
4. Implementation
A/B testing different messaging styles.
Leveraging seasonal promotions.
Running high-intent conversion-focused campaigns.
5. Results:
Overall Campaign ROAS: 6.71X.
Conversion Campaign ROAS: 9.21X.
Benchmark-Beating Performance - Technology:
Click-Through Rate (CTR): Industry benchmark: 1% | Campaign: 5.43%
Cost Per Click (CPC): Industry benchmark: $1.27 | Campaign: $0.54
Conversion Rate (CVR): Industry benchmark: 2.31% | Campaign: 7.65%
Cost Per Acquisition (CPA): Industry benchmark: $55.21 | Campaign: $22.50
6. Key Takeaways
Dynamic retargeting was the top-performing strategy.
Influencer-driven content improved engagement.
7. Conclusion
This campaign reinforced the brand’s market presence and profitability. If you need a high-ROI campaign, I can deliver exceptional results tailored to your brand’s needs!
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Posted Feb 18, 2025
I drove a 6.71X ROAS for an e-commerce tech brand using targeted ads, dynamic creatives, and influencer content, boosting awareness and conversions efficiently.
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