Case Study: Elevating Hotel Bookings & Brand Visibility
Brigitte Ringelstein
1. Introduction
Through my strategic and data-driven approach, I successfully enhanced a hotel's brand visibility, significantly boosting engagement, website traffic, and direct bookings. I positioned the hotel as a premier destination in the highly competitive hospitality market, surpassing industry benchmarks and delivering exceptional value.
2. Objectives
Strengthen brand awareness.
Increase website traffic and direct bookings.
Grow social media engagement and followers.
3. Strategy
Platforms Used: Facebook & Instagram ads.
Targeting Approach:
Always-on campaigns targeting TOF and BOF audiences.
Promotional campaigns highlighting seasonal specials.
Ad Types & Creatives:
Video ads for engagement and awareness.
Carousel ads for promotions.
Lead generation ads to build a direct email list.
4. Implementation
Geo-targeting to focus on high-intent audiences.
Retargeting strategies to entice people who are highly likely to book.
A/B testing on creative assets to maximise engagement.
5. Results - 1 Year Of Management:
Brand Reach: 2.64M+ people.
Engagement: 474K+ interactions.
Website Traffic: 51K+ visits.
Bookings Initiated: 3,650+.
ROAS: 5X average monthly.
Benchmark-Beating Performance - Travel & Hospitality:
Click-Through Rate (CTR): Industry benchmark: 0.90% | Campaign: 3.61%
Cost Per Click (CPC): Industry benchmark: $0.63 | Campaign: $0.35
Conversion Rate (CVR): Industry benchmark: 2.82% | Campaign: 5.61%
Cost Per Acquisition (CPA): Industry benchmark: $22.80 | Campaign: $9.38
6. Key Takeaways
Video content showcasing the hotel experience was the top performer.
Running seasonal promotions elevated bookings significantly.
Lead generation efforts built a strong database for future marketing.
7. Conclusion
This campaign not only increased direct bookings but also strengthened the hotel's online presence, which is key to driving bookings directly, instead of consumers using OTA's. Let’s work together to drive outstanding results for your business!
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Posted Feb 18, 2025
I boosted a hotel's brand visibility, engagement, and bookings using targeted ads. The campaign achieved a 5X ROAS and outperformed industry benchmarks.
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