L'OREAL PARIS Serum | 3D Animation

Kwakye Junior Addo

3D Animator
3D Renderer
3D Modeler
Adobe After Effects
Adobe Photoshop
Blender

L’Oréal Paris Serum Animation

Goal The primary goal of this project was to challenge myself to create a luxury product animation that exudes elegance and sophistication. I chose the L’Oréal Paris serum as my focus because of its stunning design, which I felt deserved more recognition and appreciation. This animation was an opportunity to showcase the product's beauty and refine my skills in luxury product visualization.
Challenges Creating this animation came with its share of challenges:
Reference materials: Finding high-quality reference images of the product proved difficult.
Label design: Accurate labels were unavailable, requiring me to create them from scratch.
Approach To overcome these challenges, I:
Sourced a few reference images and used similar product designs as a guideline for accuracy and consistency.
Designed the labels myself in Photoshop, ensuring they aligned with the luxury aesthetic of the product.
Drew inspiration from a variety of luxury product videos to craft a compelling and visually engaging animation.
Techniques and Software
Blender: Used for 3D modeling and animation to create a realistic representation of the product.
Photoshop: Designed custom labels and textures to achieve the desired level of detail.
After Effects: Handled video editing and compositing to enhance the animation's flow and visual appeal.
Focused on timing and pacing to keep viewers engaged throughout the animation, ensuring a seamless and captivating experience.
Results The result is a visually stunning 3D animation that highlights the luxury and intricate design of the L’Oréal Paris serum. The project successfully communicates the product’s elegance and quality, making it stand out as a premium beauty product.
Conclusion This project significantly improved my 3D skills and workflow. It provided valuable insights into creating high-quality luxury product animations and demonstrated my ability to handle challenges creatively and effectively. The experience reinforced my passion for 3D visualization and my commitment to producing exceptional work.
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