Earth Tone Beauty, a mock-up skincare company, provides natural skincare and wellness products. The company's product line embraces skincare rooted in natural and holistic ingredients. The aim of this project was to design a logo and packaging design for the company that can be used for product placement. The target audience is women of all ages passionate about natural ingredients and clean beauty. The tone of the logo: calm, simplistic, grounding The style of the logo: modern, clean, earthy

I selected typography that were simplistic and clean and decided to combine two fonts that captured both the flow and natural aspects of the brand as well as its grounded elements.