COLORSxSTUDIOS is one of the most influential music and culture platforms in the world. After working with the team for several years, I was brought in to lead a full website redesign that focused on long-term scalability, editorial control, and performance, without compromising the brand’s minimalist identity.
This project required a partner who could operate across design, engineering, and strategy, not just execution.
Client Goals
Modernise the website without losing the restraint and clarity COLORS is known for
Enable the internal team to publish and iterate independently
Build a technical foundation that would scale with global traffic and content output
Improve performance and maintainability across devices
My Approach
I worked as an embedded partner rather than a traditional vendor—owning decisions from concept through deployment.
Deliverables
A system-driven design language that balances flexibility with consistency
A modular front-end architecture allowing pages to evolve without rewrites
A custom Sanity CMS setup tailored to editorial workflows, not developers
Performance-first engineering, treating speed and reliability as core UX features
Results
A clean, future-proof website aligned with a global creative brand
Significantly improved editorial autonomy, reducing reliance on developers
A platform that supports ongoing iteration, new formats, and scale
A long-term technical foundation that continues to evolve with the brand
Why Clients Hire Me
This project reflects how I work with ambitious brands:
I bridge design vision and technical reality
I think in systems, not pages
I build platforms that scale quietly and reliably
I act as a long-term partner, not a short-term contractor
If you’re building a content-driven brand, platform, or product and need a site that feels considered, performs at scale, and won’t need rebuilding every year, this is the kind of work I do.