For the Within project, I collaborated on a Shopify design for an underwear brand known for its vibrant and colorful branding. Within aims to provide premium, affordable essentials suitable for everyone, at every stage of life.

My role was pivotal in shaping the brand’s digital presence. I focused on embodying Within’s ethos of inclusivity and quality in the website design. The challenge was encapsulating the brand’s lively spirit and commitment to offering high-quality essentials at reasonable prices.

The website was crafted to be more than just an online store; it’s a welcoming space that caters to a diverse audience. I implemented a user-friendly interface, ensuring easy navigation and a seamless shopping experience. The design highlights the brand’s extensive range, including over 12 renowned names in basics like Bench and Thorlos.

Key features of the site include a robust navigation system, versatile shopping options by brand, age, or category, and powerful filtering capabilities. This ensures that every visitor finds what they’re looking for quickly and efficiently, regardless of their preferences or needs.

The outcome is a dynamic, user-centric marketplace that showcases Within’s unique personality and supports its growth and evolving identity in the apparel industry.