Brand Identity Design for Tailored Builds

Tailored Builds is a modern construction company specializing in custom home builds, renovations, and foundational construction work. With long-term plans to grow into larger commercial projects, they needed a brand identity that feels strong, versatile, and ready to scale.

I explored visual directions rooted in precision, structure, and craftsmanship-focusing on how the brand could communicate trust and capability across both residential and future commercial work. Through iterative sketching and refinement, I developed a timeless logo and cohesive visual system that balances modern simplicity with a durable, architectural feel.

The final identity positions Tailored Builds as a reliable, forward-focused construction partner, equipped to handle projects of any size today, and built for the expansion ahead.