Smorgasboard, a US-based (Florida) company specializing in artisanal Cheese & Charcuterie Boards, recently partnered with us for a comprehensive Shopify theme redesign. The main objective of this redesign was to elevate Smorgasboard's online presence, improve the design and layout of their ecommerce store, enhance the overall user experience for their customers, and ultimately drive increased sales through improved conversion rates.

The previous Shopify theme suffered from an outdated design and suboptimal information architecture, leading to a diminished user experience and negatively impacting customer engagement and conversion rates. This necessitated a comprehensive redesign to better align with the brand and improve online sales performance.

We delivered a modernized Shopify theme featuring an enhanced visual design and improved information architecture. The solution incorporated a mobile-first approach and optimized performance to create a more intuitive and efficient online shopping experience, directly addressing the identified usability and conversion challenges.