A custom-designed set of postcards celebrating fall while showcasing regenerative dental products. This project is part of an ongoing seasonal series, following the successful “Summer Vibes” campaign, designed to engage DDSGadget clients with both seasonal flair and product education.

Design a fall-themed direct mail postcard series to strengthen DDSGadget’s brand presence while educating dental professionals about grafting solutions. Extend the campaign to include both general outreach and localized versions for New York, NY, and Connecticut.

The challenge was to integrate clinical product information (grafts, membranes, cases) into a fall-inspired, visually appealing design without losing the professional credibility required in the healthcare field. Each postcard also had to remain distinct yet cohesive as part of a seasonal collection.

Designed double-sided postcards featuring AI-generated autumn foliage illustrations and warm seasonal gradients.

Balanced clinical content with approachable, engaging headlines (“Leaves Are Falling, Prices Too”).

Showcased product benefits alongside seasonal savings to merge marketing and education.

Incorporated QR codes for instant access to full case studies and product details.

Developed two targeted versions: one for the broader DDSGadget audience and one localized to practices in NY and CT.

Reinforced product awareness with a fresh seasonal identity.

Strengthened brand loyalty by creating a collectible-style mailer series.

Built a reusable design framework for future postcards (winter, spring, etc.).

Increased engagement by linking print directly to digital product education.