Summer Vibes Campaign – Postcard Design for DDSGadget

Adriana Fruchter

Summer Vibes Campaign – Postcard Design for DDSGadget

A custom-designed postcard celebrating summer while showcasing regenerative dental products. Created to engage DDSGadget clients with seasonal cheer and product awareness, this print piece was mailed directly to dental professionals.

Goal

Design a cheerful and informative summer-themed direct mail postcard to strengthen brand presence and introduce select grafts and membranes in a relaxed, feel-good format.

Challenge

The challenge was to combine clinical product information (not typically associated with visual appeal) with a warm, engaging seasonal look, without losing the professional tone required in a healthcare setting.

Solution

Designed a double-sided postcard using an AI image, nature-inspired illustrations, and soft summer tones.
Balanced educational content with a playful layout and headline (“Summer Vibes”).
Used real product benefits and QR codes to connect print with digital channels.
Included personalization fields for names and mailing addresses to enhance the recipient experience.

Results

Reinforced product awareness while strengthening brand loyalty.
Created a reusable template for future seasonal mail campaigns.
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Posted May 14, 2025

Designed a summer-themed postcard for DDSGadget to engage clients and promote graft and membranes for dental implants.

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Timeline

May 13, 2025 - May 14, 2025

Clients

DDSGadget.com

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