Jenny's Projects

Senior copy and content leader with 13+ years in wellness and consumer health. Writes direct-response messaging that converts complex wellness concepts into revenue-driving campaigns across social, email, web, and education channels. Proven success supporting supplement, psychedelic, mental health, and functional brands within remote, fast-moving creative teams.

Copywriting & Editing | Content Marketing | Campaign Messaging | Website & Blog Copy | Email Marketing | Social & Ad Copy | SEO Copy & Content | Social Media Management | Cross-Functional Collaboration | Project Management

Lead direct-response copy and content strategy for 25+ wellness, supplement, and personal development brands, including Dave Asprey, Othership, Soma Breathwork, Mindvalley leadership, Beckley Foundation, and Jefferson Fisher.

Write SEO-informed website, blog, and evergreen content aligned with keyword strategy and search intent.

Create seamless content experiences across social media platforms, websites, checkout flows, subscription services, and membership platforms.

Write high-converting newsletters, branded campaigns, and editorial content that educate and engage audiences.

Write persuasive copy that educates and converts across ecommerce channels, helping customers achieve their healthiest lives. Deliver high-performing sales materials, including promotional emails, storytelling sequences, and product-focused content highlighting formulation and benefits. Develop SMS campaigns that educate, create urgency, and drive conversions. Create Facebook ad copy and digital creative assets, including display ads, videos, and product detail pages.

Collaborate cross-functionally with Brand, Content, Digital, and Consumer Experience teams to develop customer-centric messaging and support materials.

Coached and led six completed seasons (and currently preparing for season seven) of the Launch Pad

copywriting and marketing training program, training over 1,500 writers through live calls, critiques, and workshops.

Build and grow the copywriting membership to 300+ active members and recruit, train, and manage a team of professional copywriting coaches who provide consistent, high-quality feedback and mentorship.

Review and critique ads, emails, and sales pages at scale, sharpening conversion strategy across paid traffic and funnel-based offers.

Design and deliver training calls, workshops, and copy critiques; create structured curricula, program frameworks, and resources that support measurable member growth and retention.

Led the development and delivery of large-scale educational programs that supported a broad, diverse global membership.

Designed learner pathways and program structures that improved program clarity, completion, and engagement.

Created clear, supportive content for courses, webinars, and learning resources that made complex topics easier to understand and apply.

Created educational content across all platforms (web, social, and email) to educate consumers and customers.

Developed and executed integrated marketing campaigns that enhanced brand visibility and community engagement, leading to a 400% growth in follower engagement.

Managed cross-functional teams to create co-marketing strategies that effectively communicated complex health and wellness concepts.

Established and nurtured high-value partnerships, aligning campaign goals with partner capabilities and audience needs.

Oversaw all social media management across multiple platforms with a key emphasis on creating compelling and on-brand content encompassing both captions and design

Led highly successful social media campaigns, including content strategies for newly launched store products, that fostered meaningful interactions and increased engagement within the community

Managed a team focused on generating B2B leads and content, contributing to a 30% increase in enterprise client base.

Created a compelling brand voice through strategic sales tactics, persuasive copywriting, and captivating content creation, enhancing company's identity and market position

Developed and executed innovative sales and marketing strategies, enhancing brand reach and market penetration

Leveraged copywriting to connect with the wider community and engage a larger audience, successfully building partnerships with local businesses and launching community fundraisers

Oversaw a team of 6 content writers, providing leadership and guidance to ensure consistent delivery of high-quality content aligned with brand standards

Crafted impactful core messaging documents for workshop programs, newsletters, sales funnels, and products, effectively conveying value propositions while ensuring a resonant brand narrative Contributed to improved revenue growth through targeted messaging, reconceptualizing brand’s sales emails, landing pages, ads, sales pages, and social posts to enhance sales and customer engagement Developed and executed targeted marketing initiatives that captured new leads, expanded customer base by 30%, and increased overall sales

Led a team in developing comprehensive marketing plans, resulting in increased brand awareness and customer engagement across multiple channels.

Managed partnerships with healthcare and wellness organizations, leveraging joint marketing strategies to drive community growth and engagement.

Executed several successful B2B marketing campaigns, utilizing a blend of traditional and digital marketing tools to meet and exceed organizational goals.

California State University, Nutritional Science

Santa Rosa Junior College, Associate of Science in Business Management

High-level marketing mastermind program (REIGN) with top marketers in the industry, including Stefan Georgi, Molly Pitman, Jay Clouse, Deb Gabor, Laura Belgray, Danielle LaPorte, and more

Level 1 Baron Baptiste Yoga

Certification of 200 hours (Kundalini) Yoga Alliance

Copywriting and marketing courses, including The Copy Cure and The Copy Posse Email marketing, brand voice guide, and SEO courses

500 Hour RYT Yoga Alliance

ERYT 200 Hours

Holotropic Breathwork Facilitator Trainings

Completion of over 160 hours through the Tony Robbins Institute (sales, strategy, and personal development)

600 hours of leading and assisting wellness and yoga trainings