Dynamic senior marketing leader with over 10 years of experience in strategic sales, marketing, and content development. Skilled in partner and channel marketing, project management, and campaign execution, aiming to leverage my extensive background to drive user adoption and ecosystem growth in a forward-thinking company.

Partner Relationship Management| Campaign Development and Execution| Cross-functional Team Leadership| Digital Marketing| Strategic Marketing Planning |Conversion Copywriting | Team Leadership | Project Management | Content Creation and Management

Elevated to Director of Memberships and Programs, overseeing all aspects of member engagement and program development, driving strategic improvements to enhance value and grow membership base. Lead a team of copywriting coaches, ensuring a cohesive and enriching learning experience for over 250 copywriters per session by providing top-tier training, facilitating coaching calls, and developing curriculum content.

Orchestrated multi-channel marketing strategies that resulted in membership growth exceeding targets by 115%.

Spearheaded collaborations with external partners to launch co-marketing campaigns, significantly boosting user acquisition and engagement.

Pioneered the integration of analytics tools to track and optimize the success of partner campaigns, making data-driven recommendations for improvement.

Head of Content and Consumer Marketing (Freelance), Mar 2018 - Present Ritual Copy

Developed and led marketing and social media strategies for high-impact brands, including devising a comprehensive digital marketing plan that increased brand visibility and revenue.

Directed innovative partner marketing initiatives, creating compelling content and strategies that increased brand loyalty and customer base.

Developed and managed partner marketing calendars, ensuring seamless integration of marketing communications across multiple channels.

Cultivated strong relationships with key stakeholders, facilitating collaborative marketing efforts that enhanced brand recognition and market reach.

Developed and executed integrated marketing campaigns that enhanced brand visibility and community engagement, leading to a 400% growth in follower engagement.

Managed cross-functional teams to create co-marketing strategies that effectively communicated complex health and wellness concepts.

Established and nurtured high-value partnerships, aligning campaign goals with partner capabilities and audience needs.

Oversaw all social media management across multiple platforms with a key emphasis on creating compelling and on-brand content encompassing both captions and design

Led highly successful social media campaigns, including content strategies for newly launched store products, that fostered meaningful interactions and increased engagement within the community

Managed a team focused on generating B2B leads and content, contributing to a 30% increase in enterprise client base.

Created a compelling brand voice through strategic sales tactics, persuasive copywriting, and captivating content creation, enhancing company's identity and market position

Developed and executed innovative sales and marketing strategies, enhancing brand reach and market penetration

Leveraged copywriting to connect with the wider community and engage a larger audience, successfully building partnerships with local businesses and launching community fundraisers

Oversaw a team of 6 content writers, providing leadership and guidance to ensure consistent delivery of high-quality content aligned with brand standards

Crafted impactful core messaging documents for workshop programs, newsletters, sales funnels, and products, effectively conveying value propositions while ensuring a resonant brand narrative Contributed to improved revenue growth through targeted messaging, reconceptualizing brand’s sales emails, landing pages, ads, sales pages, and social posts to enhance sales and customer engagement Developed and executed targeted marketing initiatives that captured new leads, expanded customer base by 30%, and increased overall sales

Conceptualized and implemented an innovative sales program that achieved a 75% increase in sales within a 90-day period

Enhanced effectiveness of campaigns by updating all collections emails, sales emails, sales pages, promos, and customer engagement copy to create a more compelling brand narrative

Introduced new sales funnel strategies to optimize lead generation and sales performance while maximizing the customer journey

Led a team in developing comprehensive marketing plans, resulting in increased brand awareness and customer engagement across multiple channels.

Managed partnerships with healthcare and wellness organizations, leveraging joint marketing strategies to drive community growth and engagement.

Executed several successful B2B marketing campaigns, utilizing a blend of traditional and digital marketing tools to meet and exceed organizational goals.

California State University, Nutritional Science

Santa Rosa Junior College, Associate of Science in Business Management

High-level marketing mastermind program (REIGN) with top marketers in the industry, including Stefan Georgi, Molly Pitman, Jay Clouse, Deb Gabor, Laura Belgray, Danielle LaPorte, and more

Level 1 Baron Baptiste Yoga

Certification of 200 hours (Kundalini) Yoga Alliance

Copywriting and marketing courses, including The Copy Cure and The Copy Posse Email marketing, brand voice guide, and SEO courses

500 Hour RYT Yoga Alliance

ERYT 200 Hours

Holotropic Breathwork Facilitator Trainings

Completion of over 160 hours through the Tony Robbins Institute (sales, strategy, and personal development)

600 hours of leading and assisting wellness and yoga trainings