RFM Analysis to Boost Sales
Kam Zardouzian
Project consulting to develop RFM analysis to help categorize customers into Best-to-Worst categories as well as visualization of global transportation routes.
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Posted Mar 25, 2024
Categorization of customers into Best-to-Wors groups based on the Recency, Frequency, and Monetary value (RFM) of their purchases to unlock hidden revenue.
