Web & Email Promo Copy for Luxury Travel Brand
Michelle Leighton
The Company:
Rocky Mountaineer is a luxury rail travel company operating scenic train journeys through Western Canada and the American Southwest.
The Project:
Support the launch of All Aboard 2026, one of the first campaigns promoting 2026 rail vacation packages.
Write conversion-focused copy for the organic campaign landing page, awareness and conversion landing pages, and supporting email marketing campaigns.
Create an organic Instagram Reel to support campaign awareness and engagement.
The Results:
Despite having no dedicated paid media campaign, All Aboard 2026 generated strong engagement across owned marketing channels.
Website traffic increased 1.84% year-over-year during the campaign period.
Campaign assets included website promotional pages, email marketing campaigns (launch, reminder, and extension), and organic social media content designed to drive awareness and early demand for 2026 rail packages.
Organic Landing Page:
Emails:
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Posted Jun 18, 2026
Developed landing page, email, and social copy for Rocky Mountaineer's All Aboard 2026 campaign, contributing to a 1.84% YoY increase in web traffic.
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Rocky Mountaineer
