Clean Arc™ — Brand Identity, Packaging & E-Commerce
Jerie Mehari
Creative direction by Jerie Mehari — Luxury Brand Architect.
Clean Arc™ is a wellness-focused skincare brand built around barrier support, climate resilience and minimalist luxury. This project brings its brand identity, packaging system and editorial e-commerce direction together in one visual story.
The reel moves from Ethiopian vessel-inspired forms through packaging development, the packaging specification and jade gold, pure gold and rose gold finishes, then into the current Face Shield, Hair Fortress and Body Armour campaign.
The work spans brand positioning, typography, colour and material direction, packaging, tactile visual storytelling and digital commerce. Tools and workflow include Canva, ChatGPT, Webflow, WordPress and AI-assisted creative development.
An ongoing, phased project — now live and taking orders at cleanarcbrands.ca.
Clean Arc packaging: heritage vessel forms, packaging development and the specification sheet.
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Posted May 13, 2026
Clean Arc™ brand identity, packaging and e-commerce by Luxury Brand Architect. From vessel inspiration to the current Face, Hair and Body campaign.
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Clean Arc
