Kajabi Course Website Migration & Design & Build

Serge Herasymchuk

Completed work

Web Designer

Web Developer

Canva

Figma

Kajabi

Education

Playbook Course Migration, Design & Build

Project Overview

We partnered with Nicholas Torres to design and build a course-centric website on Kajabi for Playbook, an education initiative under the FreightWaves umbrella. The goal: keep the clean, editorial feel of the corporate ecosystem while creating a warmer, more immersive experience tailored to learning and conversion.

Challenge

The corporate site (FreightWaves.com) is intentionally minimal and media-forward - great for news and brand presence, but not optimized for course delivery, funnels, or student UX. We needed to translate that simplicity into a cohesive learning environment (course + masterclass) with clear flows, offers, and onboarding - without losing brand continuity.

Custom Library Page

Our Approach

We treated FreightWaves’ visual language as the base and expanded it for education UX - more hierarchy, clearer CTAs, richer content blocks, and a structured student experience.

➤ Course Website UX on Kajabi - Designed a dedicated course hub for one full course + a masterclass, aligned with Playbook’s sub-brand. ➤ Sales/Landing Pages - Conversion-focused pages that preserve the minimalist tone while adding depth and narrative. ➤ Lead Capture - Integrated a lead-magnet section on the landing page to collect names/emails and start nurturing. ➤ System Foundations - Login, Library, and 404 set up to feel native and frictionless. ➤ Offers & Checkout - Offer page + checkout with optional bump/upsell paths for clean, scalable transactions. ➤ Student Interface - Custom video library and course layout with thumbnails, search/filters, and intuitive module/lesson structure. ➤ Automations - Tags, forms, and email sequences wired for onboarding and follow-ups.

Custom Thank You Page

Final Overview

The result is a polished Kajabi learning experience that looks like it belongs inside the FreightWaves universe - but feels purpose-built for education and conversion. Nicholas now has a scalable course platform that’s easy to manage, brand-consistent, and ready for future programs.

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Completed work

Posted Oct 15, 2025

Designed and built a course-centric Kajabi site for Playbook (FreightWaves): sales pages, offers, system pages, student video library, and automation.

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Playbook