Project Overview I help local businesses

Project Overview

I help local businesses and international brands transform their Meta Ads budget into predictable revenue. By combining precise audience targeting with direct-response ad creative, I design high-converting campaigns that capture local intent, lower acquisition costs, and drive sustained business growth.

What I Delivered

Technical Pixel & Analytics Setup: Implemented end-to-end Meta Pixel tracking alongside custom event mapping to ensure 100% accurate conversion data and retargeting setup.

Full-Funnel Meta Ad Campaigns: Developed high-performing creative variations, localized ad copy, and targeted audience segments across Facebook and Instagram.

Funnel & Automation Optimization: Built seamless handoffs between ad clicks, dynamic landing pages, and automated lead follow-ups to maximize conversion rates.

Client Focus & Market Experience

I specialize in servicing UK-based local businesses—including managing full digital strategies, social channels, and ad accounts for over 15 UK restaurant and commercial clients. I understand the nuances of the UK target market, local consumer behavior, and how to outpace local competitors.

Core Competencies

Meta Ads Manager (FB & IG)

Meta Pixel & Conversion API Setup

Local Lead Generation & Retargeting

ROI Optimization & Analytics Tracking