Farjaad Rizvi
Building the future of AI marketing with MERN & Automation
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Hey, Farjaad Rizvi here. As a digital growth expert and Meta Ads specialist, I help e-commerce brands transform stalled ad accounts into predictable, high-margin revenue engines.
Scaling a store on Meta today isn't about setting up a basic ad and hoping for the best. It requires a complete technical and creative growth system:
Technical Precision & Accurate Tracking: Flawless Meta Pixel and Conversions API (CAPI) implementation so your data doesn't get lost and algorithms target genuine buyers.
Creative Testing That Converts: Developing high-impact UGC angles, direct-response copy, and dynamic ads engineered to stop the scroll and lower acquisition costs.
Full-Funnel Acquisition: Structuring cold outreach, middle-of-funnel consideration, and aggressive retargeting to maximize customer lifetime value and ROAS.
Profitable Scaling: Constantly auditing metrics, eliminating ad fatigue, and scaling spend safely without killing profit margins.
If your e-commerce business is ready to break past its current revenue ceiling, I can build and manage the acquisition strategy that gets you there.
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You launch an ad. You set the budget. You target "people who like breathing."
Result: 10,000 impressions, 2 clicks, and a conversion cost that requires taking out a second mortgage. đź’¸
The Reality:
Running Meta Ads without data structure and targeted precision is essentially sending Mark Zuckerberg a friendly tip.
How I Fix It:
When clients come to me, their Ad Manager usually looks like a battlefield of "Boosted Posts" and custom audiences target-locking people who interacted with a page in 2019.
Here’s what changes when we switch from guessing to growth engineering:
Pixel & CAPI Fixed: No missing events, no broken attribution, no "ghost" conversions.
Creative Iteration: A/B testing hook variations and ad formats (Reels, UGC, static carousels) until the winning angle hits a 3x+ ROAS.
Laser Targeting: Retargeting warmth with actual custom event sequences, not just broad spray-and-pray tactics.
Aggressive Optimization: Killing fatigue-hit ads before they eat your budget; scaling winners with dynamic budget allocation.
Stop throwing ad spend into the Meta void hoping for a miracle. Let’s build full-funnel paid campaigns that actually return measurable ROI.
đź“Ą Looking to scale your Meta Ads, fix tracking, or lower your CPA? Send me a message here on Contra!
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Project Overview
I help local businesses and international brands transform their Meta Ads budget into predictable revenue. By combining precise audience targeting with direct-response ad creative, I design high-converting campaigns that capture local intent, lower acquisition costs, and drive sustained business growth.
What I Delivered
Technical Pixel & Analytics Setup: Implemented end-to-end Meta Pixel tracking alongside custom event mapping to ensure 100% accurate conversion data and retargeting setup.
Full-Funnel Meta Ad Campaigns: Developed high-performing creative variations, localized ad copy, and targeted audience segments across Facebook and Instagram.
Funnel & Automation Optimization: Built seamless handoffs between ad clicks, dynamic landing pages, and automated lead follow-ups to maximize conversion rates.
Client Focus & Market Experience
I specialize in servicing UK-based local businesses—including managing full digital strategies, social channels, and ad accounts for over 15 UK restaurant and commercial clients. I understand the nuances of the UK target market, local consumer behavior, and how to outpace local competitors.
Core Competencies
Meta Ads Manager (FB & IG)
Meta Pixel & Conversion API Setup
Local Lead Generation & Retargeting
ROI Optimization & Analytics Tracking
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Stop Throwing Ad Spend at the Wall. Here’s How Meta Ads Actually Drive Revenue. 🚀
If your current Meta ad strategy relies on hitting "Boost Post" and hoping for the best, you’re likely burning your marketing budget on vanity metrics—likes, reach, and empty clicks.
Real growth isn't about impressions; it's about conversion engineering.
When backed by precise pixel tracking, clean custom landing pages, and hyper-targeted audience structures, Meta Ads become a predictable driver for pipeline revenue and customer acquisition.
What Real Meta Ad Performance Looks Like:
Turn Clicks into Revenue: Shift focus from low-cost impressions to high-intent conversions, lower Cost Per Acquisition (CPA), and scalable ROI.
Eliminate Tracking Blindspots: Set up robust Meta Pixel and Conversions API setups so you track every user touchpoint accurately.
Bespoke Landing Page Alignment: Match your ad creative directly with custom-built, interactive landing pages to maximize conversion rates.
Continuous Audience Optimization: Test, refine, and scale winning creative angles while cutting spend on underperforming assets.
What I Bring to the Table:
As a Growth Engineer & Full-Stack Developer, I don't just set up campaigns—I build the end-to-end acquisition machine:
Meta & Google Ad Strategy: Full campaign structure, targeting, ad copy, and budget scaling.
Custom Landing Page Engineering: High-converting, bespoke web pages built using modern frontend stacks (MERN, Next.js) tailored to your campaigns.
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