Farjaad Rizvi's Work | ContraWork by Farjaad Rizvi
Farjaad Rizvi

Farjaad Rizvi

Building the future of AI marketing with MERN & Automation

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I help local businesses
Project Overview I help local businesses and international brands transform their Meta Ads budget into predictable revenue. By combining precise audience targeting with direct-response ad creative, I design high-converting campaigns that capture local intent, lower acquisition costs, and drive sustained business growth. What I Delivered Technical Pixel & Analytics Setup: Implemented end-to-end Meta Pixel tracking alongside custom event mapping to ensure 100% accurate conversion data and retargeting setup. Full-Funnel Meta Ad Campaigns: Developed high-performing creative variations, localized ad copy, and targeted audience segments across Facebook and Instagram. Funnel & Automation Optimization: Built seamless handoffs between ad clicks, dynamic landing pages, and automated lead follow-ups to maximize conversion rates. Client Focus & Market Experience I specialize in servicing UK-based local businesses—including managing full digital strategies, social channels, and ad accounts for over 15 UK restaurant and commercial clients. I understand the nuances of the UK target market, local consumer behavior, and how to outpace local competitors. Core Competencies Meta Ads Manager (FB & IG) Meta Pixel & Conversion API Setup Local Lead Generation & Retargeting ROI Optimization & Analytics Tracking
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Stop Throwing Ad Spend at the Wall. Here’s How Meta Ads Actually Drive Revenue. 🚀 If your current Meta ad strategy relies on hitting "Boost Post" and hoping for the best, you’re likely burning your marketing budget on vanity metrics—likes, reach, and empty clicks. Real growth isn't about impressions; it's about conversion engineering. When backed by precise pixel tracking, clean custom landing pages, and hyper-targeted audience structures, Meta Ads become a predictable driver for pipeline revenue and customer acquisition. What Real Meta Ad Performance Looks Like: Turn Clicks into Revenue: Shift focus from low-cost impressions to high-intent conversions, lower Cost Per Acquisition (CPA), and scalable ROI. Eliminate Tracking Blindspots: Set up robust Meta Pixel and Conversions API setups so you track every user touchpoint accurately. Bespoke Landing Page Alignment: Match your ad creative directly with custom-built, interactive landing pages to maximize conversion rates. Continuous Audience Optimization: Test, refine, and scale winning creative angles while cutting spend on underperforming assets. What I Bring to the Table: As a Growth Engineer & Full-Stack Developer, I don't just set up campaigns—I build the end-to-end acquisition machine: Meta & Google Ad Strategy: Full campaign structure, targeting, ad copy, and budget scaling. Custom Landing Page Engineering: High-converting, bespoke web pages built using modern frontend stacks (MERN, Next.js) tailored to your campaigns.
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RayPrint — MERN Stack Website & Lead Generation Platform I designed and developed this modern MERN stack website for RayPrint with a strong focus on lead generation, digital marketing, conversion optimization, and business growth. The project combines a custom frontend experience with a scalable backend and marketing-focused user journeys. I used modern AI-assisted development workflows and MCP-powered tools such as Augment, Claude, and Kimi to accelerate development, refine UI/UX, build features, and iterate on the product efficiently. What I built: Full-stack MERN application — MongoDB, Express.js, React, Node.js Modern responsive website and custom UI/UX Lead-generation focused pages and conversion flows Strategic CTAs and quote/request interactions SEO-friendly website structure Marketing-focused landing experiences Google, Facebook & Instagram advertising-ready structure Lead capture and business inquiry workflows Performance-focused frontend architecture AI-assisted development using modern MCP workflows Scalable foundation for future marketing automation and integrations The core objective was to turn the website from a simple online presence into a lead-generation engine — combining technology, design, marketing strategy, and conversion-focused UX to help attract visitors and turn them into potential customers.
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🚀 Growth Engineer & Full-Stack Developer | Scaling Revenue with Custom Web & Paid Media Tired of marketing strategies disconnected from your site's technical build? I bridge the gap between high-converting paid media campaigns and high-performance web development. Whether you need a custom-built, lightning-fast web application or high-converting paid ad funnels engineered to capture sales-ready leads, I deliver end-to-end solutions that drive actual ROI. Core Capabilities Custom Web Development: Fast, responsive, and custom web applications built using modern frameworks (React.js, Next.js, Node.js). Engineered for conversion optimization, smooth UX, and lightning-fast load times. Paid Ads & Lead Generation: High-ROI campaign architecture across Meta Ads and Google Ads (Search, Shopping, Performance Max). Focused on precise audience targeting, custom tracking setups (GA4, Meta Pixel), and reducing Cost Per Lead (CPL). Let's Connect & Scale Ready to overhaul your digital presence or launch your next client acquisition campaign? Reach out below: Portfolio & Case Studies: rizdiv.qzz.io (http://rizdiv.qzz.io)Email: farjaadrizvi@gmail.com (mailto:farjaadrizvi@gmail.com)Direct / WhatsApp: +92 323 2212039
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