Lead Generation for Beauty School

The client was running a beauty school in USA and there was more than 50% decline leads. After analyzing the account found out that many changes were made after google ads rep suggestions which did not work in their favour.

I changed the bid strategy from max conversion value to max conversion with a target cpa basically putting it back as it was before the changes were made by google reps, added new keywords, analyzed search terms and added a lot of negative keywords. We went from 29 leads a month to 66 leads in the very first month of making changes for all 4 locations combined for the month of august 2024.

After seeing good results I increased the budget launched new search campaigns and setup conversion tracking. we received 100 leads for all 4 location combined for the month of september 2024 and I am still working on improving the performance of campaigns