Realign Performance - Podiatrist Designed Innersoles
Oksana Mikita
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Posted Feb 4, 2026
Realign Performance - Podiatrist Designed Innersoles, Laces & Recovery Accessories.
💖 Realign Performance — Shopify Store Redesign & Optimization
Market: Australia
Platform: Shopify
Role: Full-cycle (Design & Development)
Website: https://realignperformance.com.au/
Figma file:
🎁Overview
Realign Performance is an Australian e-commerce brand focused on performance, recovery, and health-related products.
The project involved a full Shopify store redesign and deep technical optimization to improve usability, visual appeal, and overall store performance.
The goal was not just to refresh the look, but to rebuild the store as a faster, more intuitive, and conversion-focused product.
Objective
Improve the overall UI and visual quality of the store
Create a more intuitive and frictionless shopping experience
Optimize store performance and loading speed
Refactor the Shopify theme for scalability and long-term maintenance
Challenges
Outdated UI that didn’t reflect a modern performance brand
Limited flexibility of the existing Shopify theme
Performance issues affecting page speed and user experience
Need for custom functionality beyond standard Shopify capabilities
Ensuring stability and performance while deeply customizing the theme
Solution
I approached the project as a full-cycle Shopify rebuild — combining product thinking, UI/UX design, and custom development.
Instead of relying on heavy apps, the store was rebuilt with a customized Dawn-based theme, clean architecture, and performance-first mindset.
Every design decision was translated directly into optimized, maintainable code.
What I Did
Design
Designed the full UI in Figma
Created AI Images
Created AI Videos
Built a scalable design system (colors, typography, components)
Improved visual hierarchy and product presentation
Focused on clarity, trust, and ease of purchase
Shopify Development
Deep customization of the Dawn theme (core restructuring)
HTML / CSS implementation from Figma designs
Custom Liquid development (templates, sections, settings)
JavaScript interactions (sliders, dynamic cart, UI behavior)
Custom Functionality
Unique custom modules and advanced filters
Custom product logic and flexible content sections
Subscription-ready and scalable architecture
Integrations & APIs
Shopify API usage for custom logic
External API integrations (ERP / CRM / services where required)
Performance & SEO
Core Web Vitals optimization
Image and asset optimization
Code cleanup and reduction of render-blocking scripts
Technical SEO: meta tags, structured data, sitemap
QA & Launch
Cross-browser and multi-device testing
Test orders and checkout validation
Deployment to production and final configuration
Results
Significantly improved PageSpeed Insights scores (mobile & desktop)
Faster load times and smoother navigation
Cleaner, more modern UI aligned with the brand
Improved shopping flow and checkout experience
A scalable Shopify foundation ready for future growth
Tech Stack
Shopify
Liquid
HTML / CSS
JavaScript
Shopify API
Figma