Design and Development of Marketing Landing Pages for Vance

Vance is a Global Neobank that lets Non-Resident Indians (NRIs) make international payments at live google rates, avail credit in new countries, and invest around the world. We are building a bank that is not bound by borders.

In April 2025, Vance rebranded to Aspora, a name that reflects the emotional journey of moving across borders while staying connected to home. With this evolution came a new look, a refined user experience, and a deepened commitment to empowering NRIs financially.

I came onboard collaborating on the design and development of multiple marketing landing pages using Framer, ensuring a seamless user experience and visually engaging layouts. I created and implemented a consistent style system across website assets, enhancing and maintaining design uniformity. I assisted in developing a high-impact landing page (Plutus Remit) for Vance, contributing to their successful $30m seed fundraising efforts. I contributed on a targeted marketing ad campaign, optimizing visuals and messaging to drive engagement and improve conversion rates. contributing to their successful $30m seed fundraising efforts in December 2024. I also worked on a social marketing ad campaign, optimizing visuals and messaging to drive engagement and improve conversion rates.

My work on Vance majorly was on the website landing page where I worked on several marketing landing page both design and development using Framer. There some inconsistency with the component, typography, and layout on several section.

To be sincere, it was a bit overwhelming and complicated revamping the MVP into the very first version but I was able to come up with a transformative solution that goes beyond traditional services. Recognizing the need for a fintech app that consolidates all financial activities, building wealth through savings and investment, providing users with a unified space for comprehensive financial tracking. Understanding the struggle with savings and growing users wealth, Vant incorporates a savings structure that helps users save for short-term, long-term, debt repayment, health insurance and fostering a culture of financial freedom. The design solution aim to redefine the modern financial experience offering an holistic solution that combats with real-life financial challenges.

Vance is already a global product, but my contributions to some of their websites—while working as a generalist designer (social ad designs, landing pages, and in-app websites)—led to:

vance-tech.framer.website – Main Product Landing Page

plutusremit.com – Plutus Remit (Remittance Service) Website