Fenan Pay - Brand Visual Identity

A Scalable Identity System

With four distinct marks—the Fenan logo seamlessly adapts to diverse contexts. This ensures Fenan Pay's brand presence remains consistent and recognizable across all touchpoints, both digital and physical.

In choosing the color palette, the dominant Violet hue was selected to create a subconscious link with the Ethiopian 200 birr, emphasizing familiarity, while also conveying a sense of technological advancement.