Digital Marketing Specialist
Aqsa Khan
Social Media Marketer
Social Media Strategist
Digital Marketing Specialist
In my role as a Digital Marketing Specialist at Silver Stone Legal, I led the design and execution of multifaceted digital marketing campaigns aimed at increasing brand awareness, driving website traffic, and generating leads for our clients. This project involved leveraging a range of digital marketing strategies and tools to achieve measurable results and optimize overall campaign performance.
Objectives:
Campaign Strategy Development:
Collaborated with clients to understand their business goals, target audience, and competitive landscape.
Developed customized digital marketing strategies that align with client objectives and market trends.
Content Creation and Management:
Designed and executed content strategies including blog posts, social media updates, and email newsletters.
Created compelling and engaging content that resonated with target audiences and supported campaign goals.
Digital Advertising:
Managed pay-per-click (PPC) campaigns across platforms such as Google Ads and social media channels (Facebook, LinkedIn, Instagram).
Optimized ad targeting, budgets, and bidding strategies to maximize ROI and meet performance metrics.
Social Media Marketing:
Developed and implemented social media strategies to enhance brand presence and engagement across various platforms.
Monitored and analyzed social media metrics to refine strategies and improve performance.
Email Marketing:
Designed and executed email marketing campaigns, including newsletters, promotions, and drip campaigns.
Analyzed email performance metrics to optimize open rates, click-through rates, and conversions.
Analytics and Reporting:
Utilized tools such as Google Analytics, SEMrush, and social media insights to track campaign performance and gather actionable data.
Created detailed reports and dashboards to communicate results and provide strategic recommendations.
Continuous Improvement:
Conducted A/B testing and analyzed campaign data to identify areas for improvement and optimize future campaigns.
Stayed updated with industry trends, emerging tools, and best practices to enhance marketing strategies.
Key Achievements:
Increased client website traffic by 120% through targeted digital advertising and content marketing.
Achieved an average ROI of 130% on PPC campaigns by optimizing ad strategies and budgets.
Boosted social media engagement by 100% through strategic content creation and community management.
Improved email open rates and conversion rates by 90% with tailored email marketing campaigns.
Skills Utilized:
Expertise in digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, SEMrush).
Proficiency in content creation and copywriting for various digital channels.
Strong analytical skills for data interpretation and campaign optimization.
Effective communication and project management abilities.
