Llori Cutz, founded by my good friend László Lóri, is a fresh take on the barber craft. Built on precision, style, and self-expression, it’s all about delivering clean, confident looks with attention to detail.

The client needed a visual identity that would stand out in a crowded local barbering scene. It had to be sharp, confident, and distinctly personal. While the request was only for a logo, I approached it as an opportunity to lay the foundation for a brand that could grow.

I aimed to give the identity a rhythm and attitude that feels rooted in hip hop culture, without relying on obvious references. The result is a mark that’s bold, precise, and full of personality, much like the cuts themselves.