LEAD4U Promotional Video

Client: Innolva S.p.A.

Credits: Illustrations by Manuel Corsi, Animation by Daniele Zanini, script and storyboard by Manuel Corsi and Daniele Zanini, voice-over by Ilaria Cuoci.

The request: The client needs to create a video to promote LEAD4U, an application designed to find new clients based on their behavior, habits, and unique characteristics. The client provided the text, which inspired the idea of using the concept of a dolphin to effectively represent artificial intelligence.

The solution: The proposal, developed together with Manuel Corsi, was based on a previously completed project, Anima CDM – Artificial Intelligence. Therefore, the style of the explainer video features flat illustrations, high dynamism, organic transitions, and a compelling voiceover by Ilaria Cuoci.

The process: Starting from the provided text, we proposed several solutions. Once the direction was decided, various metaphors were developed, aiming for an approach that was not overly didactic. By using graphic symbols, it was easy to communicate key concepts and play with them creatively.