Helping The Summit design the future of data analytics

The Summit is a leading provider of data analytics solutions tailored for enterprise customers across various industries. With a focus on delivering actionable insights and driving business value, The Summit empowers organisations to harness the power of data to make informed decisions and gain a competitive edge in the market.

were a start-up who needed to communicate their core values and strengths in the market

needed a plan to help reach their audience

understood the importance of reaching the correct audience, but weren't sure the best way to connect to them

Their existing site was underperforming and didn't give them the flexibility to expand

They needed help communicating their offering and services to clients

The brand needed a digital refresh to feel more in line with their level of service.

Our main objectives were to develop a strong brand identity that reflects The Summit's expertise in data analytics and positions the company as a trusted partner for enterprise clients. We needed to create a targeted marketing plan to reach key decision-makers within the enterprise sector, showcase The Summit's unique value proposition, and generate qualified leads. Finally, we set out to design and build a professional website that effectively communicates The Summit's offerings, showcases case studies and success stories, and provides a seamless user experience for potential clients.

Conducted market res

Developed a new brand identity including brand messaging, and visual elements that convey professionalism, expertise, and innovation in data analytics.

Created brand collateral such as advertising, internal documentation and presentations to reinforce The Summit's credibility and thought leadership in the industry.

Implemented a targeted account-based marketing (ABM) approach to reach decision-makers at large enterprises, leveraging personalised messaging and tailored content.

Utilised a combination of digital channels including LinkedIn advertising, email campaigns, and content marketing to engage with potential clients and drive them through the sales funnel.

Partnered with industry influencers and thought leaders to amplify The Summit's brand presence and reach a wider audience of enterprise customers.

Designed a modern and user-friendly website optimised for lead generation and conversion, featuring clear messaging, intuitive navigation, and compelling calls-to-action.

Developed high-quality content including case studies, testimonials, and product demos to showcase The Summit's expertise and success stories to prospective clients.

Implemented robust analytics tracking and lead capture mechanisms to monitor website performance, analyse user behaviour, and optimise conversion rates.