Helping The Summit design the future of data analytics
Tom Declat
How we transformed The Summit with a brand refresh & new website that deeply connects with ideal customers
The Summit is a leading provider of data analytics solutions tailored for enterprise customers across various industries. With a focus on delivering actionable insights and driving business value, The Summit empowers organisations to harness the power of data to make informed decisions and gain a competitive edge in the market.
When The Summit met us they;
were a start-up who needed to communicate their core values and strengths in the market
needed a plan to help reach their audience
understood the importance of reaching the correct audience, but weren't sure the best way to connect to them
The Problem
Their existing site was underperforming and didn't give them the flexibility to expand
They needed help communicating their offering and services to clients
The brand needed a digital refresh to feel more in line with their level of service.
What we did
Our main objectives were to develop a strong brand identity that reflects The Summit's expertise in data analytics and positions the company as a trusted partner for enterprise clients. We needed to create a targeted marketing plan to reach key decision-makers within the enterprise sector, showcase The Summit's unique value proposition, and generate qualified leads. Finally, we set out to design and build a professional website that effectively communicates The Summit's offerings, showcases case studies and success stories, and provides a seamless user experience for potential clients.
Working with VisionaryGrid has been an outstanding experience. From day 1, they quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of their work is spotless, the style and creativity applied in their work really shows in the end results
Brand Identity:
Conducted market res
Developed a new brand identity including brand messaging, and visual elements that convey professionalism, expertise, and innovation in data analytics.
Created brand collateral such as advertising, internal documentation and presentations to reinforce The Summit's credibility and thought leadership in the industry.
Marketing Strategy:
Implemented a targeted account-based marketing (ABM) approach to reach decision-makers at large enterprises, leveraging personalised messaging and tailored content.
Utilised a combination of digital channels including LinkedIn advertising, email campaigns, and content marketing to engage with potential clients and drive them through the sales funnel.
Partnered with industry influencers and thought leaders to amplify The Summit's brand presence and reach a wider audience of enterprise customers.
Website Development:
Designed a modern and user-friendly website optimised for lead generation and conversion, featuring clear messaging, intuitive navigation, and compelling calls-to-action.
Developed high-quality content including case studies, testimonials, and product demos to showcase The Summit's expertise and success stories to prospective clients.
Implemented robust analytics tracking and lead capture mechanisms to monitor website performance, analyse user behaviour, and optimise conversion rates.
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Posted Jun 13, 2024
Brand Strategy Brand Identity Brand Messaging UX and Visual Design Website Development
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