Serene | Brand Design
Denise Larsen
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Project Summary
Serene is a luxury eco-conscious brand inspired by beaches, with a visual identity that blends tranquility, elegance, and sustainability. I designed the logo, mark, and patterns reflecting soft hues of blue waters, clouds, and sand. The packaging highlights Serene’s commitment to luxury and environmental awareness, seamlessly merging sophistication with eco-consciousness, resulting in a brand identity that resonates with its values.
Deliverables
Primary Logo: High-resolution logo in various formats (PNG, JPG, SVG, EPS).
Logo Variations: Different versions of the logo for various applications.
Logo Mark/Icon: Simplified mark or icon for small-scale use.
Color Palette: Professional color scheme including HEX, RGB, and CMYK codes.
Typography: Recommended fonts for consistent brand usage.
Brand Guidelines: A PDF document outlining logo usage, colour codes, typography, and brand strategy.
Mockups: Examples of the logo in real-world applications (business cards, packaging, etc.)
