We designed finc, a next-generation fintech mobile application, entirely from scratch with a clear mission: to make investing intuitive, transparent, and engaging for Gen Z users. While traditional financial platforms often feel overwhelming or overly complex, Finc reimagines the experience with simplicity, gamified elements, and personalized guidance at its core.

The design process focused on creating a seamless onboarding flow, where first-time investors can quickly set preferences and understand their options without being confronted by intimidating jargon. The dashboard provides a clear overview of portfolios and market movements, presented through clean visuals and simplified data storytelling. To build trust, the app emphasizes transparency in fees, risks, and performance tracking, ensuring users always feel in control of their financial decisions.

A major emphasis was placed on Gen Z–centric interaction patterns - from swipeable cards and bold visuals to micro-interactions that make everyday use playful yet purposeful. By integrating goal setting, progress tracking, and educational content, the app supports users in not only investing but also building financial literacy over time.

The result is a human-centered investment tool that speaks the language of younger audiences: simple, engaging, and empowering, while still grounded in the reliability and precision required of a fintech product.