Complete Digital Transformation for ETRICA's Online Presence

ETRICA is a sustainable energy company that helps homes and businesses transition to cleaner, smarter energy systems. Their services cover solar panels, battery storage, heat pumps, and EV charger installations.

For this project, I redesigned their entire digital presence from the ground up. The goal was to transform a basic informational website into a complete digital platform: a modern, structured site that educates users, builds trust, and drives conversions. The result includes 30+ pages spanning service pages, a blog and guides section, a multi-step quote request flow, subsidy and financing information, and a fully integrated e-commerce store with products from brands like Tesla, Wallbox, Huawei, and Daikin.

The visual direction balances professionalism with approachability. A deep purple palette paired with teal green accents conveys reliability, while clean layouts and real photography keep the experience grounded and human.

Designed mobile-first to ensure the full experience translates seamlessly across devices. Every page, interaction, and layout was optimized for touch, readability, and speed on smaller screens.

The homepage works as a hub, guiding users toward the right energy solution for their home or business. Each service has its own dedicated page with tailored content, product highlights, and clear paths to request a quote or purchase directly...

Beyond products, ETRICA needed to build trust. The About section communicates the company's core values: ethics, transparency, innovation, and sustainability. Dedicated pages for government subsidies and financing help users navigate available incentives. The contact experience closes the loop with a clean, structured form.

A fully integrated online store featuring brands like Tesla, Huawei, and Daikin. Product pages include detailed specs, installation guides, FAQs, and shipping info, reducing friction between browsing and buying. The catalog supports filters by category, brand, and product type.

From the main website to the online store, both experiences were designed to feel native on mobile. Browsing products, requesting quotes, or reading guides works just as well on a phone as on desktop.

The homepage condenses ETRICA's full value proposition into a single, structured experience. An interactive hero introduces the brand and its core services, while each scroll section builds on the previous one: service overviews, product highlights, trusted brand partners, a transparent installation process, and social proof through Google Reviews. The layout balances content density with visual clarity, keeping the user engaged and moving toward conversion at every step.