Increased Sales Ecom Brand 118% Using Facebook Ads (6.59x ROAS)

ads result

This five-step strategy that I used to bring the result

1. Changing the eCommerce Facebook Ads funnel structure
2. Making the targeting strategy more precise
3. Setting up the proper exclusions in Ad Sets.
4. Scaling process for their profitable ads
5. Focusing on international growth and localization tactics



The targeting I used for the funnel

• 85% for TOFU (Top of Funnel), targeting people who’d never heard of the brand. The goal was to reach as many people as possible and raise awareness for the relatively unknown brand. Having most of the budget allocated here allowed us to reach the most people.
• 10% for MOFU (Middle of Funnel), targeting those who’d heard of the brand but still weren’t ready to buy. People needed extra information before visiting the site (or a gentle nudge back).
• 5% for BOFU (Bottom of Funnel), targeting those ready to buy but need an extra push. These were very product-focused ads. Since the audience was smaller and more defined, less budget was needed to reach them.

Audience Targeting Based on pixel and conversion API

This conversion API is similar to a web pixel but it is much more powerful. using those web traffic data I create some custom Audiences and lookalike audiences. then I them with different creatives & copy.

how I write those copies:

understanding the customer's pain points & interests.

focusing on the benefits.

highlighting the uniqueness and adding a strong call to action.



This campaign worked so well, the client wanted us to scale into Europe as well.