Anheuser Busch Logo Redesign | 2004 Branding, Adobe Illustrator

My role: Graphic Design and Logo Design

Project description: I was tasked with redesigning the logo for Anheuser Busch, specifically for use on hang tags for gift items in Busch Gardens. Their directive was clear yet challenging: to create an updated, tropical-themed design while preserving the recognizability of one of the world's most iconic brands. After submitting four concepts, the final design showcased here was the one chosen. The project demanded creativity and finesse as I navigated the delicate balance of refreshing the brand's image while staying true to its heritage.

Client: Anheuser Busch

Date: 2004

• Graphic Design

• Logo Design

• Corporate Branding

• Adobe Illustrator